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Self-Publishing

How to Self-Publish a Cookbook on Amazon KDP

To self-publish a cookbook, you publish it on Amazon KDP like any other book: as an ebook, a paperback and, if you want one, a hardcover. The difference is in the print setup: color photos multiply the printing cost, large page sizes cost more to print, and KDP locks the ink type once the book is published.

SelfPub Go TeamUpdated 10 min read

In short

  • KDP names cookbooks among the image-heavy books premium color is made for; standard color costs less and suits books with fewer images.
  • On Amazon.com, a 200-page cookbook in a large trim costs $4.40 to print in black ink, $9.04 in standard color and $17.00 in premium color.
  • KDP locks the ink type after publication, so a color and a black-and-white edition are separate books.
  • Kindle Create makes a cookbook ebook either reflowable (resizable text, every Kindle device) or Print Replica (fixed pages, Fire tablets and Kindle apps only).
  • Photos make ebook files heavy, and the 70% royalty plan charges $0.15 per MB on Amazon.com.
On this page

What makes self-publishing a cookbook different

Cookbook self-publishing follows the same steps as any book; our guide to self-publishing a book on Amazon covers them. KDP prints each copy on demand and deducts the printing cost from that sale’s royalty, so, as its printing cost page notes, you pay nothing upfront.

What sets a cookbook apart is the print setup you choose before uploading: ink and paper, trim size, bleed and binding (KDP’s Print Options offer only paperback and case laminate hardcover, and KDP doesn’t allow spiral-bound books). The ebook layout comes last.

Color or black and white: choosing ink and paper

The Print Options page lists black ink on cream, white or (for paperbacks) groundwood paper, standard color on white paper for paperbacks only, and premium color on heavier white paper for both formats. A color photo prints in color only with color ink, KDP’s page on formatting images explains.

KDP’s Color Ink Options page sets out the difference between the two colors. Standard color is printed with inkjet printers on the lighter paper used for black-and-white books, has a matte finish, and differs from premium in sharpness and richness of color; KDP recommends it for books with many pages and fewer images. Premium color, it says, is ideal for “image-heavy color interiors, like children’s books, cookbooks, or photography books.” Standard color also needs at least 72 pages, against 24 for premium, and isn’t offered for hardcovers or on Amazon.com.au. KDP suggests publishing one of the two, since shoppers can’t tell them apart on the detail page.

Decide before you publish: once the book is live, KDP won’t switch it between black ink, standard color and premium color, and a black-and-white version of a color cookbook has to be set up as a separate book. KDP recommends ordering a proof first; our guide to KDP proof and author copies shows how.

A rule of thumb: if the photos sell the book, color is part of the product. If the recipes carry it, black ink keeps the price down.

What color printing does to cost and royalty

Printing cost is a fixed cost per copy plus a cost per page, depending on ink, trim, page count and store; bleed and cover finish don’t change it. Above a minimum page count, the paperback rates on Amazon.com for a large trim are $1.00 plus $0.017 a page in black ink, $0.0402 in standard color and $0.08 in premium color. A large-trim premium color hardcover costs $5.65 plus $0.080 a page.

The royalty is the rate times the list price, minus printing. On Amazon.com the paperback rate is 60% from a $9.99 list price and 50% below it, the same line as for hardcovers, and KDP won’t accept a list price below the printing cost divided by the rate. For a 200-page cookbook in a large trim such as 8″ × 10″:

EditionPrinting costLowest list priceRoyalty at $24.99Royalty at $34.99
Black ink paperback$4.40$8.80$10.59$16.59
Standard color paperback$9.04$15.07$5.95$11.95
Premium color paperback$17.00$28.34Below the minimum$3.99
Premium color hardcover$21.65$36.09Below the minimumBelow the minimum

The royalty also caps your advertising: at $34.99, break-even ACOS is about 47% in black ink, 34% in standard color and 11% in premium color. Our ACOS guide explains the math.

For a black-ink edition, our KDP printing cost calculator and KDP royalty calculator work this out for your page count, trim and store. For color, use the rates above and check the printing cost KDP shows under Rights & Pricing.

Trim size, bleed and cover

The most common US trim size is 6″ × 9″. Anything wider than 6.12″ or taller than 9″ is a large trim with the higher per-page rate. KDP’s trim size table includes large trims such as 7″ × 10″, 8″ × 10″, 8.25″ × 8.25″, 8.5″ × 8.5″ and 8.5″ × 11″, and Print Options allow custom paperback sizes up to 8.5″ wide and 11.69″ tall. Hardcovers come in five sizes up to 8.25″ × 11″.

Bleed. KDP trims 0.125″ off the top, bottom and outside edge of every page, so a photo meant to reach the edge must extend that far past the trim. An 8″ × 10″ book with bleed is laid out at 8.125″ × 10.25″, with outside margins of at least 0.375″. If one page bleeds, KDP says the whole file should, and a bleed interior must be uploaded as a PDF. Bleed costs nothing extra to print.

Cover. Covers come glossy or matte; KDP calls glossy typical for nonfiction, and neither changes the printing cost. The spine depends on the paper: premium color paper adds 0.002347″ a page, about 0.47″ for 200 pages. Our KDP cover calculator sizes the full wrap for white, cream or color paper.

Cookbook format options compared

Each option, what it changes and when it fits:

Format optionWhat it changesWhen to choose it
Black inkLowest printing cost; photos print in black and whiteText-led recipes, line drawings, a lower price
Standard colorLighter paper, matte finish; 72 pages minimum; paperback only, not on Amazon.com.auLong books with fewer photos
Premium colorHeavier paper, KDP’s pick when image sharpness matters; the highest cost per pagePhoto-led cookbooks
HardcoverCase laminate, five trims, 75 to 550 pages, black or premium color; premium color costs $5.65 a copy plus a per-page rate on Amazon.com; no Expanded DistributionA gift edition beside the paperback
Large trimHigher per-page rate above 6.12″ wide or 9″ tallRoom for photos and steps: 8″ × 10″, 8.5″ × 8.5″, 8.5″ × 11″
BleedPhotos reach the page edge; PDF upload; no extra costFull-page food photos
Glossy coverShiny, makes artwork more striking; no extra costA cover built around a photo
Reflowable ebookResizable text; every Kindle device and appRecipes whose text and photos separate
Print Replica ebookFixed printed page; Fire tablets and Kindle apps only; no screen readersPages designed as spreads

Formatting a cookbook ebook: reflowable or fixed layout

A Kindle book has one layout; switching later means unpublishing and adding a new title, says KDP’s page on ebook file formats. Amazon’s Kindle Create app for Windows and Mac makes both layouts:

  • Reflowable, from a Word file: resizable text on every Kindle device and app. KDP’s guide to reflowable books says this works when the text separates from the images without losing context or layout.
  • Print Replica, from a PDF: the printed page as is, and KDP lists cookbooks among the books it suits. The text can’t be resized, and the Print Replica device list names only Fire tablets and Kindle apps for Android, iOS, Mac and PC.

KDP’s overview of the paths onto Kindle says to use Print Replica only when an exact print layout is essential, and notes that it doesn’t work with screen readers. A typical recipe (title, introduction, ingredients, steps, photo) separates cleanly, so start with reflowable unless your pages are designed as spreads. For a reflowable cookbook:

  • Keep recipes as text. KDP’s image guidelines say not to turn text into images, and ebooks with blurry images get a content quality warning on the detail page.
  • Finish ingredient lists in Word. Kindle Create can’t edit tables, lists or footnotes, and doesn’t support image captions in reflowable books.
  • Give every photo alt text, which the image guidelines require.
  • Check the result in Kindle Previewer, KDP’s free desktop app, which can preview all pages with images or lists.

Food photos and image rights

For print, KDP’s page on formatting images asks for images inserted at their original size, flattened, at 300 DPI or more, and calls anything under 200 DPI low resolution. Raising the DPI number on a computer adds no detail, and Word compresses images unless you switch that off. The upload limit is 650 MB.

On rights, KDP’s Content Guidelines make you responsible for not infringing copyright, and KDP won’t accept copyrighted content that is freely available online unless the owner provides it. Its intellectual property FAQ warns that content you have no rights to can get a book removed and cost you royalties. In practice:

  • Use photos you took or licensed. From a photographer or stock site, get written permission that covers a commercial book in print and ebook. A photo saved from a food blog is neither.
  • Write the recipes in your own words. In the US, the Copyright Office says a bare list of ingredients isn’t protected, but a recipe with substantial written explanation or directions, or a collection of recipes such as a cookbook, may be.
  • Recipes from your own blog? If KDP asks you to confirm your rights to content first published on a website, the IP FAQ suggests showing that you own the site.
  • Disclose AI images, cover and interior, when you publish, as the Content Guidelines require.

This is general guidance, not legal advice.

Categories and keywords for a cookbook

KDP gives each book three categories. They differ by format and Amazon store, so choose them for your main marketplace: look where similar books are shelved, pick accurate categories, and balance popularity against relevance. KDP doesn’t tolerate misleading categories, and changes can take up to 72 hours to show. Our category finder lists common Amazon category paths to start from.

You also get up to seven keywords or short phrases. KDP suggests thinking like a reader and searching Amazon with each one first, and advises against words already in your title or categories, words common to most books in the category, brands you don’t own and Amazon program names. For a cookbook, useful keywords usually name the cuisine, the diet, the method or appliance (generic, not a brand), the occasion and the reader: beginners, families, cooks for one.

Pricing a cookbook

Print. Price a color edition from its printing cost. KDP’s minimum list price only makes sure the royalty covers printing, not the photos or the ads.

Ebook. On Amazon.com the 70% plan covers list prices from $2.99 to $12.99 and pays 70% of the price minus $0.15 per MB for delivery, for buyers in the countries KDP lists. The 35% plan has no delivery cost, though its minimum price rises to $2.99 for files of 10 MB or more. For a $9.99 ebook:

File sizeDelivery costRoyalty, 70% planRoyalty, 35% plan
2 MB$0.30$6.78$3.50
10 MB$1.50$5.94$3.50
25 MB$3.75$4.37$3.50
40 MB$6.00$2.79$3.50

The 70% plan pays more only while the file stays under about 3.3 MB per dollar of list price, so resize photos to the size a Kindle shows them. The eBook Pricing tab shows the estimated royalty for each plan at your price.

KDP Select. Enroll the ebook in KDP Select and it joins Kindle+ (formerly Kindle Unlimited), which pays by pages read; images count toward the KENP page count. In return the ebook must stay exclusive to the Kindle Store for each 90-day period, and KDP’s Select page rules out distributing it digitally anywhere else, your blog included. If your recipes began on a blog, read those terms first.

Bookstores. Expanded Distribution offers a paperback to bookstores and libraries for 40% of the list price minus printing. Hardcovers can’t enroll, 8.25″ × 8.25″ isn’t eligible, and 8.5″ × 8.5″ qualifies only in color. Distributors may also refuse interiors that need a high concentration of ink, or content excessively reused within or across books; under that point, KDP lists topics that include cookbooks. Our guide to what it costs to self-publish a book covers the other costs.

Step by step: publishing a cookbook on Amazon

  1. Choose ink and trim, and check the royalty at your planned price.
  2. Lay out the interior, with bleed if photos reach the edge, and export a PDF.
  3. Make the cover for the final page count and paper.
  4. Order a proof and check color, margins and spine.
  5. Build the ebook and check it in Kindle Previewer.
  6. Add categories, keywords and prices, then publish.

Did the cookbook pay for itself?

A cookbook often costs money before the first sale: test ingredients, photography, perhaps a designer. KDP reports show royalties and Amazon Ads shows ad spend, but neither knows what the photos cost. A spreadsheet with all three per book answers that.

SelfPub Go does this in a desktop app. Its royalty analytics reads the KDP report you already download and puts each book’s royalty next to its Amazon Ads spend. On the Profit by book screen you can add book expenses, such as photography, and switch on net profit after taxes, fees and book expenses.

See what each cookbook earns after ads and costs.

SelfPub Go is a desktop app for macOS and Windows that connects to Amazon Ads through Amazon’s official sign-in and puts your ads next to your KDP royalties.

Download SelfPub Go

Rules and numbers come from the linked KDP Help and US Copyright Office pages as of the date at the top, in Amazon.com prices without VAT. If a page now says otherwise, trust the page.

Frequently asked questions

How much does it cost to print a color cookbook on KDP?

KDP charges a fixed cost per copy plus a cost per page and takes it out of each sale's royalty, so you pay nothing upfront. On Amazon.com, a 200-page paperback in a large trim such as 8 × 10 inches costs $4.40 to print in black ink, $9.04 in standard color and $17.00 in premium color.

Should a cookbook use premium or standard color?

KDP recommends premium color for image-heavy interiors and names cookbooks as an example. Standard color costs less, is printed on the lighter paper used for black-and-white books, and is meant for long books with fewer images. It needs at least 72 pages and isn't available for hardcovers or on Amazon.com.au.

Can I switch my cookbook from black and white to color after publishing?

No. Once a print book is published, KDP won't switch it between black ink, standard color and premium color, so a color version of a black-and-white book has to be set up as a separate book. KDP recommends ordering a proof copy before publishing to check the ink and paper.

Should a Kindle cookbook be fixed layout or reflowable?

Reflowable, if the recipe text can be separated from the photos without losing its meaning: readers can resize the text, and it works on every Kindle device and app. Print Replica keeps the printed page, but the text can't be resized and it works only on Fire tablets and Kindle apps. KDP advises Print Replica only when an exact print layout is essential.

Can I use recipes and photos I found online in my cookbook?

Not without permission. KDP requires you to hold the rights to what you publish and won't accept copyrighted content that is freely available online unless the copyright owner provides it. In the US, the Copyright Office says a bare list of ingredients isn't protected, but a recipe with substantial written explanation or directions, or a collection of recipes, may be. Write your own method and use photos you took or licensed. This is not legal advice.

Can KDP print a spiral-bound cookbook?

No. KDP says it doesn't allow spiral-bound books, and its print options are a paperback or a case laminate hardcover, so there is no lay-flat binding either.

How should I price a cookbook ebook with lots of photos?

Check the file size first. On Amazon.com the 70% plan covers list prices from $2.99 to $12.99 and subtracts $0.15 per MB from each sale, while the 35% plan has no delivery cost. A $9.99 ebook with a 2 MB file pays $6.78 a sale on the 70% plan; with a 40 MB file it pays $2.79, less than the $3.50 the 35% plan would pay.

See what each book earns after its ads.

SelfPub Go puts your Amazon Ads spend next to your KDP royalties, book by book, and points out ads that spend without selling.

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